Digital Strategy, the company unveiled a pilot social media marketing, Casino Royale in Goa. The agency was created the Facebook page of the casino at home and the community only a couple of months have been built for 70,000 fans.
Vivek Bhargava, MD, said: “We did a lot of work with market research, but our goal has always been to enable traders to join the audience on platforms that have a dynamic pricing and measurable effect. Marketing must be able to fully understand the value of their expenses, and now the media also meets these criteria. ”
For Casino Royale, Communicate 2 is running their Facebook presence, with a strong emphasis on content creation for the page, which they believe generates value for the casino. Bhargava said, “If a brand puts a percentage of their spend towards creation of content, it will generate more value for their paid media, than if they put the entire spend towards paid media. This is true not just for social media, but also for search marketing, and any form of digital marketing.”
He added, “For Casino Royale, they are a casino with a single physical location. Unlike an online casino which can be reached very easily, or a chain of hotels with locations around the world, for a single location to be marketed effectively is difficult. That’s why we believed that social media works best. We have engaged people by creating content and conversation, which also helps with their SEO strategy. So today, they offer content such as how to play Zynga Poker.”
By creating such content, in order to “Casino Royale” is the creation of a digital presence that is updated frequently with the “quality” content, helping with the construction of SEO engagement. By doing this, there is a double benefit, according to Bhargava. He said, “social media is ideal for information and knowledge, but research is where decisions are made. However, social, we have data for many players, while the research does not contain much information, the only intention. In the adoption process, Facebook is the awareness and Google shares. Both must work together to achieve better results. “
