All of you must be having a facebook profile and the fact is not new for any facebook user that you get influenced by your facebook friends’ to do updates, you also feel like to attend the same event that they’re likely to go too. The point is, perhaps, is how much more likely.
Facebook correspondents reported on this Wednesday that every time a user posted on their news feed that they bought a ticket from a site or a place say TicketMaster, the friends from their facebook list spent an additional $5.30 on TicketMaster most likely for the same event. Also at Eventbrite which is a social site for selling tickets to lesser known events generates $2.52 in ticket sales for every link shared on Facebook, as per Facebook reports.
Facebook has long promoted the value of such social ads, saying that word of mouth from friends is more valuable for users and marketers alike than generic marketing messages. The company now says that, similarly, e-commerce sites are increasingly benefiting from tying their services into the Facebook platform. In other words, Facebook says a purchase shared on Facebook generates more purchases from friends.
“We now have a direct link between sharing on Facebook and revenue generation at e-commerce sites,” said Dan Rose, vice president of partnerships and platform marketing at Facebook. Mr. Rose said that 18 of the top 25 e-commerce sites are using Facebook features like Facebook Connect or the “Like” button. Giantnerd.com, a shopping site for outdoor gear, saw a doubling in revenue generate from Facebook within two weeks of adding the Like button, Facebook said. American Eagle saw users referred by Facebook spend 57 percent more than average on the site, Facebook said.
Obviously, what is good for online commerce (B2B) sites with social features is good for Facebook too, even if that company is not charging the sites for using those features. The reason is sites that use Facebook heavily are also tend to advertise on Facebook.
“Our most successful advertisers are marketing Web sites or applications that have already integrated the Facebook platform,” Mr. Rose mentioned. “If TicketMaster does well on Facebook, they will spend money on Facebook.”
